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H&M has just launched its most recycled denim collection yet for autumn/winter 2021, made from 100% recycled fabrics, threads, labels and pocketing.
It will also feature partly recycled metal zippers and trims, details that are notoriously tricky to create in a sustainable manner.
The 10-piece collections contains every wardrobe essential a denim lover might dream of. There are baggy jeans, straight-leg jeans and a trucker jacket. There is an oversized overshirt, as well as complementary accessories such as a bucket hat and a shopper bag.
Each piece is inspired by the coolness of 90s silhouettes and fabrics – that includes patchwork yes – and I am here for it.
In terms of wash, there is a colour to suit every mood, from vintage light blue to mid-blue, dark vintage blue, retro black and cool grey.
As previously mentioned, each piece is made of 100% recycled fabrics, including pre-consumer recycled cotton from industrial waste cuttings, and post-consumer recycled cotton from used garments. Recycled polyester has also been used, while accessories were created using offcuts.
The collection is available to buy now in selected stores and online.