What do the companies current customers want, and what will the company give the customers in return? (6/10)

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When a company has achieved its end goal, the people who donated to the project will want something in return, like the new product, coupons or free company swag.

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Who are the companies most common customers and would this campaign appeal to the customers? (5/10)

What message does the company want to send? (7/10)