Victoria Beckham is yet again busting out the big guns – this time with her new Cell Rejuvenating Power Serum.
Victoria Beckham Beauty Cell Rejuvenating Power Serum, £180
Having combined forces with renowned stem cell researcher Augustinus Bader for a second time, the Cell Rejuvenating Power Serum secures Beckham’s position as the one to watch in the world of game-changing beauty.
Yesterday she took to instagram to declare, ‘the science behind this is so incredible and I really notice a difference in my pore size and the fine lines around my eyes.’
As if further proof were needed, Beckham posted a gorgeous video of her make-up free, luminous skin.
And she’d be right. This serum is grounded in credible stem cell research by an unassuming scientist who’s never attended a fashion show. In fact, Bader has spent the last 30 years at a medical clinic in Leipzig, Germany, treating burns victims.
Last November, Victoria Beckham Beauty launched its first skincare product, Cell Rejuvenating Priming Moisturiser, together with Bader. It incorporated his patented TFC8 technology. After using it, we now strongly believe that you need amino acids, vitamins and molecules that activate lazy stem cells to defend and repair the skin.
You’ll find an even heftier dose of TFC8 in the Power Serum. It also reduces redness with niacinamide; protects against pollution with antioxidant vitamin E and hydrates and strengthens with skin-quenching hyaluronic acid.
‘All the know-how is based upon scientific knowledge of what our skin cells really need to work at their best,’ says Bader.
Of course, this wouldn’t be a Victoria Beckham Beauty product if the packaging didn’t scream chic, too. Think frosted glass, simple black typography and a pipette to dispense just the right amount of serum every time.
But as well as looking good, the bottle does good, too. It is made of recyclable glass and can be disassembled so each piece enters the proper recycling stream.
If that wasn’t enough to get your eco juices flowing, it is packaged in a 100% post-consumer waste carton and shipped in protective, biodegradable foam that can be dissolved under running water or disposed in compost. Pretty cool, no?
Made to be used before the Priming Moisturiser (or any other moisturiser you’re using), you can also use the Cell Rejuvenating Power Serum in conjunction with Augustinus Bader’s cult The Cream or Rich Cream. Simply apply it first if you feel your skin needs extra cosseting.
Something tells us the Cell Rejuvenating Power Serum is yet another product Victoria Beckham’s fans will instantly adore.
P.S. You had us at the selfie, VB.